BRAND PARTNERSHIPS

WWD X AMAZON PREMIUM BEAUTY

GOLDEN GLOBE AWARDS 2025

“WWD Eye on the Red Carpet” Amazon Brand Page

PROJECT:

Partnership with Amazon Premium Beauty business to create a WWD-branded Amazon Brand Store with live shopping to coincide with airing of WWD's Eye on the Red Carpet Golden Globes pre-show.

  • Ideated and produced Amazon Brand Store concept, copy, and curation with key product SKUs that were included alongside editorial product selection.

  • Project led cross-functional collaboration with art/ design, marketing, and events teams to create assets for the Amazon Brand Store that elevated the look of the Brand Store with on-brand imagery and visuals for the affluent and aspirational luxury consumer.

  • Conceived social, newsletter, and WWD.com content strategy plan to amplify visibility of the Amazon Brand Store partnership and drive Amazon premium beauty product sales before and during the live red carpet event.

wwd x pINTEREST

Pinterest predicts 2025

Pinterest Predicts 2025 Article

WWD Pinterest Predicts Boards

PROJECT:

Partnership with Pinterest for the platform's annual Pinterest Predicts project, utilizing WWD archival imagery, recent WWD street style and backstage/ runway photography, and on-platform shopping product curation.

  • Conceived and successfully completed execution of 2025 Pinterest Predicts partnership, collaborating cross-functionally with marketing, audience & development, and legal departments.

  • Closely communicated with Pinterest team on imagery/ product curation based on five 2025 Pinterest Predicts trend concepts to successfully ensure editorial selection/ Pinterest boards complimented and elevated the trends for Pinterest users and the WWD audience.

  • Led my team of editors to create Pinterest boards for each of the five trends of the partnership focus, along with visually appealing shopping product collages using Pinterest's Shuffles app.

  • Wrote and published Pinterest Predicts 2025 article to amplify our partnership on launch day with compelling storytelling for these five Predicts trends in connection to WWD's archival fashion imagery, further validating the 2025 Pinterest predictions with WWD’s style authority.

wwd x p&g bEAUTY X AMAZON

Summer HAIR CARE reset

WWD Summer Reset Amazon Storefront

WWD.COM Summer Reset Trend Article

Summer Reset Videos:

PROJECT:

Partnership with P&G Beauty on WWD's Amazon Storefront with additional on-site article for amplification of Beauty Inc.'s "Greatest Hair Products of All Time" list tied to summer 2025 hair care and hair trends.

  • Collaborated closely with the Fairchild Studio marketing team to execute video and photo shoot, ensuring the looks accurately reflected the service-driven tips and trend concepts while highlighting select P&G Beauty products.

  • Ideated the "Summer Rest" storytelling narrative, selecting the summer beauty trends, casting WWD staffers to model the trends, curating key product selection from the G.O.A.T. Hair franchise, as well as co-writing the on-site article to amplify the project to WWD readers with SEO optimization for greater seasonal visibility.

  • Created Amazon Storefront "Summer Reset" shopping "ideas lists", as well as shopping video content on the Storefront with original copy.